BFFX
Buddy Forex Futures Exchange
BFFX
A platform focusing on revolutionizing the trading sector through innovative FINTECH solutions, addressing key concerns like trust, transparency, and liquidity. It aims to create a decentralized Forex and Crypto trading platform on the Avalanche blockchain.
Fintech
Forex
DeFi
Blockchain
Target Audience
Cryptocurrency enthusiasts and Forex traders looking for innovative trading platforms.
Tech-savvy individuals interested in leveraging blockchain technology for financial activities.
People seeking 24/7 trading capabilities and high leverage options.
Those prioritizing security in their trading activities.
Inspiration & Color
The inspiration was to create a design that is minimalistic and clean, incorporating colors from the cool palette such as blue and tones of dark blue commonly seen in the Forex & Crypto Industry. The goal was to maintain a professional look while making a lasting impact.
Low-Fi Wireframes
Hero section
Navigation
F.A.Q.
Footer
Primary CTA
Product Image
Key Financial Section
Unique Selling Point
High-Fi Wireframes
Logo
For the BuddyEx project, which is expanding into decentralized forex and crypto trading, I designed a new logo. This initiative aimed to align with BuddyEx's established brand identity while incorporating elements reflective of the forex and crypto markets. I carefully selected colours, styles, fonts, and graphics to achieve this, ensuring the logo represents both the brand's legacy and its new market face focus.
Brief
The objective is to design a website with user-friendly and secure interface for an innovative decentralized Forex trading platform that leverages blockchain technology for 24/7 trading with high leverage.
Story
BuddyEx is the parent company of the BFFX Project. Initially, the company aimed to bridge the gap in forex and crypto trading, leading to the development of this idea. Our company undertook the project to develop the website and manage the tokenomics for the platform.
BFFX aims to bring transparency to the forex markets through an on-chain trading experience. Following the project debrief, I began the research, which revealed a common problem: despite trillions of dollars in daily volumes, forex markets lack transparency and efficiency.
After comprehending the market and analyzing competitors, I proposed a minimal, clean tone for the website, with colors reflecting reliability and following forex trends throughout the design. Once the stakeholders approved the design, we awaited the completion of the product side. Once the product is finished, the website will go live, marking the start of a new journey for the project.